ATLANTIC CITY, N.J. (AP) — Advertisements for sports betting continue to flood the airwaves, but the NFL said Tuesday that viewers will see only three such ads during the Super Bowl broadcast next month. But sportsbooks have only bought three such ads for broadcast right before and during the Super Bowl broadcast, fewer than the maximum allowed, NFL spokesperson Alex Riethmiller said. Part of that effort includes “being mindful of the tenor, volume and saturation of sports betting advertising and the degree with which we're integrating that into the live game,” Highhill said. The topic of sports betting advertising has been contentious for years. Highhill said the NFL tends to get blamed for sports betting ads that are beyond its reach.

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Persons: David Highhill, Alex Riethmiller, We've, Highhill, “, Jeff Miller, ” Highhill, sportsbooks, Bill Miller, ”, we're, Keith Whyte Organizations: CITY, NFL, Super Bowl, ” League, The Kansas City Chiefs, San Francisco 49ers, New Jersey, U.S, Supreme, D.C, American Gaming Association, Fox, Raiders, National Council Locations: N.J, Las Vegas, The, New, Washington